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Ben Hales is in his sixth year with the Saints and third as Director of Corporate Partnerships, Broadcasting and Business/Marketing Operations. His primary responsibilities include leading the team’s sponsorship efforts and staff, negotiating and implementing the team’s broadcasting partnerships and overseeing the operations of the team’s non-football activities and events.
Since joining the Saints in 2000, Hales has helped create and implement a variety of new sponsorship opportunities including the development of a premium sponsorship program (Patron Saints Partners). In addition, under Hales direction the team added a sponsorship fulfillment department to ensure that team partners receive the highest level of service and return on investment. The Saints have also significantly increased the number and variety of television and radio programs in the last few years. In addition to two weekly in-season television programs, the Saints now produce numerous television specials airing on three different stations throughout the year (Cox Sports Television, WUPL-TV, and WVUE-TV).
Hales joined the Saints in 2000 as a Corporate Sales Account Executive. In 2001, he was promoted to Corporate Sales and Broadcasting Manager before being promoted to his current position in 2003. Before coming to the Saints, Hales worked in television advertising in the New Orleans market.
A native of New Orleans, Hales graduated from the University of Mississippi in 1996. Hales, his wife, Kendall, and daughter, Madison, live in New Orleans.
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